Werbekonzept – raaf kommunikation https://raaf-kommunikation.de/en Werbung – gut gedacht, gut gemacht Thu, 30 Jan 2025 13:16:55 +0000 en-GB hourly 1 https://raaf-kommunikation.de/wp-content/uploads/2023/11/raafkom-webicon-rk-17NOV2023.svg Werbekonzept – raaf kommunikation https://raaf-kommunikation.de/en 32 32 Tag Cloud Konzeption & Text https://raaf-kommunikation.de/en/konzeption-text/ Tue, 28 Jan 2025 17:43:57 +0000 https://raaf-kommunikation.de/?p=4524 Ihr Texter: Text, Konzept, Übersetzung & Lektorat Werbekonzept Werbetext Filmskript Adaption Anzeigentext Headline Long Copy Short Copy Unternehmensdarstellung Radiospot TV-Spot Katalogtext Flyertext Idee B2B B2C Online Offline Sie wollen zündende Ideen? Fragen Sie doch einfach mich. Text … Branchen Technik Lifestyle Automobile und Zubehör Motorräder und Zubehör Alkoholfreie Getränke Bier, Wein, Champagner Spirituosen Genussmittel Unterhaltungselektronik […]

Der Beitrag Tag Cloud Konzeption & Text erschien zuerst auf raaf kommunikation.

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INFO B-2-B flyer for CASE construction machinery
CASE excavators are also available in special versions for use in scrap yards. And it's best to speak plainly with people who are used to working hard every day.

Agency: B.W. advertising agency, Düsseldorf INFO Cover page of the Pioneer Caravan catalogue spring 2025
In contrast to the main car hi-fi catalogue, which is produced centrally in Belgium and which I only translate, the Pioneer Caravan catalogue is produced entirely by me and always includes photos from my own shoots - both product and atmospheric images.

Agency: raaf/kommunikation, Reichshof INFO B-2-B-Mailing for FORD
Nobody wants half measures - especially not when it comes to cars. OR?

If it's about halving the rate for maintenance and wear and tear, then it probably is. So I had the idea of really doing half a thing: A mailing whose right half was simply missing. It won us the "German Dialogue Marketing Award" in 2009.

Agency: Wunderman, Cologne INFO Website for the startup theXposhop
Planning an exhibition stand yourself on a PC, notebook and/or tablet, commissioning it and then simply travelling there and getting started. That was the ingenious idea that would have revolutionised the trade fair market. Very complex behind the scenes, but very simple for the user. And clearly implemented by me.

Agency: rdh-kommunikation, Reichshof INFO Public advert for Frankenheim Alt
Here you can see one of several motifs I created for the campaign for the Frankenheim brewery in Düsseldorf/Neuss.

Agency: B.W. advertising agency, Düsseldorf INFO Public advert for SUZUKI motorbikes
Here you can see one of several ad motifs from the nineties for SUZUKI motorbikes, for which I was responsible as a copywriter for several years - for a while even as a customer consultant.
My texts had so much petrol in them that I started riding motorbikes myself back then and am still loyal to the brand today. still loyal to the brand today. 😉

Agency: B.W. advertising agency, Düsseldorf INFO Public advert for Frankenheim Alt
Here you can see one of several motifs I created for the campaign for the Frankenheim brewery in Düsseldorf/Neuss.
Here I wanted to break away from the typical style of beer advertising with full glasses and a perfect head of foam and created a motif idea with an EMPTY glass. Because that's what it looks like when it tastes good!

Agency: B.W. advertising agency, Düsseldorf INFO Public advert for the Association of Private Health Insurers (PKV)
Here you can see one of several motifs from the very well-known ad campaign for PKV in the early nineties.
I was sitting over a pile of photo agency catalogues as a newly qualified junior copywriter when this photo caught my eye.
I immediately thought of very, very bad teeth ...

Agency: Dr Hebestreit & Partner, Düsseldorf INFO Public advert for SUZUKI motorbikes
Here you can see one of several ad motifs from the nineties for SUZUKI motorbikes, for which I was responsible as a copywriter for several years - for a while even as a customer consultant.
My texts had so much petrol in them that I started riding motorbikes myself back then and am still loyal to the brand today. still loyal to the brand today. 😉

Agency: B.W. advertising agency, Düsseldorf INFO Public advert for SUZUKI motorbikes
Here you can see one of several ad motifs from the nineties for SUZUKI motorbikes, for which I was responsible as a copywriter for several years - for a while even as a customer consultant.
My texts had so much petrol in them that I started riding motorbikes myself back then and am still loyal to the brand today. still loyal to the brand today. 😉

Agency: B.W. advertising agency, Düsseldorf CASE Flyer Schrott Ford-Mailing – Halbe Sachen ANzeige für Frankenheim Alt – Gezapft noch besser als gedruckt Anzeige für SUZUKI Motorräder – Der Neid-Rider Anzeige für Frankenheim Alt – Tja, wenn man mal 'ne Sekunde wegguckt ANzeige für den Verband der Privaten Krankenversicherung PKV – Das wird aber teuer, sagte der Zahnazrt Anzeige für SUZUKI Motorräder – Wer braucht schon einen Weg, wenn es ein Ziel gibt Anzeige für SUZUKI Motorräder – Scooting Star Pioneer Caravan-Katalog 2025 Titelseite

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Titelbild Idee, Konzeption und Werbetext

Industries

Technology
Lifestyle
Automobiles and Accessories
Motorbikes and Accessories
Non-alcoholic Drinks
Beer, Wine, Champagne
Spirits
Luxury Food
Consumer Electronics
Mechanical Engineering
Plant Engineering
Conveyor Technology
Logistics
Musical Instruments
DJ Equipment
Photo, Film & Accessories
IT
Food
Hardware
Software
Woodworking
Tools
Machine Tools
Construction Machinery
Retail

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Der Beitrag Tag Cloud Konzeption & Text erschien zuerst auf raaf kommunikation.

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