{"id":6865,"date":"2004-02-17T12:40:46","date_gmt":"2004-02-17T11:40:46","guid":{"rendered":"https:\/\/raaf-kommunikation.de\/?post_type=elemenfolio&#038;p=6865"},"modified":"2025-04-07T14:38:46","modified_gmt":"2025-04-07T12:38:46","slug":"produktliteratur","status":"publish","type":"elemenfolio","link":"https:\/\/raaf-kommunikation.de\/en\/portfolio\/produktliteratur\/","title":{"rendered":"Product literature"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6865\" class=\"elementor elementor-6865\" data-elementor-post-type=\"elemenfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-251cd8b5 e-flex e-con-boxed e-con e-parent\" data-id=\"251cd8b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73054101 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"73054101\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Produktliteratur<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56ed0fcd uael-ins-normal elementor-widget elementor-widget-uael-image-gallery\" data-id=\"56ed0fcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:1,&quot;slides_to_show_tablet&quot;:3,&quot;slides_to_show_mobile&quot;:2,&quot;slides_to_scroll&quot;:1,&quot;slides_to_scroll_tablet&quot;:1,&quot;slides_to_scroll_mobile&quot;:1,&quot;column_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;column_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;column_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;column_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"uael-image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"uael-gallery-parent uael-caption- uael-gallery-unjustified\"><div data-image_carousel=\"{&quot;slidesToShow&quot;:1,&quot;slidesToScroll&quot;:1,&quot;autoplaySpeed&quot;:5000,&quot;autoplay&quot;:true,&quot;infinite&quot;:true,&quot;pauseOnHover&quot;:true,&quot;speed&quot;:500,&quot;arrows&quot;:false,&quot;dots&quot;:true,&quot;rtl&quot;:false,&quot;responsive&quot;:[{&quot;breakpoint&quot;:1024,&quot;settings&quot;:{&quot;slidesToShow&quot;:3,&quot;slidesToScroll&quot;:1}},{&quot;breakpoint&quot;:767,&quot;settings&quot;:{&quot;slidesToShow&quot;:2,&quot;slidesToScroll&quot;:1}}]}\" class=\"uael-img-gallery-wrap uael-img-carousel-wrap uael-nav-dots uael-image-lightbox-wrap\" data-filter-default=\"All\" data-lightbox_actions=\"[&quot;close&quot;]\" data-lightbox-gallery-loop=\"1\"><div class=\"uael-grid-item  uael-img-gallery-item-1\"><div class=\"uael-grid-item-content\"><a class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\" data-fancybox=\"uael-gallery\" href=\"https:\/\/raaf-kommunikation.de\/wp-content\/uploads\/2025\/02\/Slide_rdhtext_broetje_1.jpg\" data-elementor-open-lightbox=\"no\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"300\" src=\"https:\/\/raaf-kommunikation.de\/wp-content\/uploads\/2025\/02\/Slide_rdhtext_broetje_1-768x300.jpg\" class=\"attachment-medium_large size-medium_large wp-image-6660\" alt=\"\" srcset=\"https:\/\/raaf-kommunikation.de\/wp-content\/uploads\/2025\/02\/Slide_rdhtext_broetje_1-768x300.jpg 768w, https:\/\/raaf-kommunikation.de\/wp-content\/uploads\/2025\/02\/Slide_rdhtext_broetje_1-720x281.jpg 720w, https:\/\/raaf-kommunikation.de\/wp-content\/uploads\/2025\/02\/Slide_rdhtext_broetje_1-18x7.jpg 18w, https:\/\/raaf-kommunikation.de\/wp-content\/uploads\/2025\/02\/Slide_rdhtext_broetje_1.jpg 940w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/a><\/div><\/div><div class=\"uael-grid-item  uael-img-gallery-item-2\"><div class=\"uael-grid-item-content\"><a class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\" data-fancybox=\"uael-gallery\" href=\"https:\/\/raaf-kommunikation.de\/wp-content\/uploads\/2025\/02\/Slide_rdhtext_broetje_2.jpg\" data-elementor-open-lightbox=\"no\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"300\" src=\"https:\/\/raaf-kommunikation.de\/wp-content\/uploads\/2025\/02\/Slide_rdhtext_broetje_2-768x300.jpg\" class=\"attachment-medium_large size-medium_large wp-image-6661\" alt=\"\" srcset=\"https:\/\/raaf-kommunikation.de\/wp-content\/uploads\/2025\/02\/Slide_rdhtext_broetje_2-768x300.jpg 768w, https:\/\/raaf-kommunikation.de\/wp-content\/uploads\/2025\/02\/Slide_rdhtext_broetje_2-720x281.jpg 720w, https:\/\/raaf-kommunikation.de\/wp-content\/uploads\/2025\/02\/Slide_rdhtext_broetje_2-18x7.jpg 18w, https:\/\/raaf-kommunikation.de\/wp-content\/uploads\/2025\/02\/Slide_rdhtext_broetje_2.jpg 940w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/a><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-516e853f e-con-full e-flex e-con e-child\" data-id=\"516e853f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d8a1007 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"3d8a1007\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>W\u00e4rmende Worte durfte ich im Auftrag der Werbeagentur Federhen|Schneider f\u00fcr die Heizungen des deutschen Herstellers Br\u00f6tje finden, der im Rahmen der Neugestaltung seiner Produktliteratur auch Wert auf eine emotionalere Kundenansprache legte.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5788f262 elementor-widget elementor-widget-text-editor\" data-id=\"5788f262\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Kunde:<\/strong> Br\u00f6tje Heizung, Rastede<br \/><strong>Agentur:<\/strong> Federhen|Schneider Werbeagentur, Siegen<br \/><strong>Jahr:<\/strong> 2004<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b703665 e-flex e-con-boxed e-con e-parent\" data-id=\"b703665\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3529226 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3529226\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/raaf-kommunikation.de\/arbeitsbeispiele#werkschau\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-arrow-alt-circle-left\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M8 256c0 137 111 248 248 248s248-111 248-248S393 8 256 8 8 119 8 256zm448 0c0 110.5-89.5 200-200 200S56 366.5 56 256 145.5 56 256 56s200 89.5 200 200zm-72-20v40c0 6.6-5.4 12-12 12H256v67c0 10.7-12.9 16-20.5 8.5l-99-99c-4.7-4.7-4.7-12.3 0-17l99-99c7.6-7.6 20.5-2.2 20.5 8.5v67h116c6.6 0 12 5.4 12 12z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Zur\u00fcck<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":8181,"template":"","elemenfoliocategory":[327],"class_list":["post-6865","elemenfolio","type-elemenfolio","status-publish","has-post-thumbnail","hentry","elemenfoliocategory-konzept-text"],"_links":{"self":[{"href":"https:\/\/raaf-kommunikation.de\/en\/wp-json\/wp\/v2\/elemenfolio\/6865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/raaf-kommunikation.de\/en\/wp-json\/wp\/v2\/elemenfolio"}],"about":[{"href":"https:\/\/raaf-kommunikation.de\/en\/wp-json\/wp\/v2\/types\/elemenfolio"}],"version-history":[{"count":0,"href":"https:\/\/raaf-kommunikation.de\/en\/wp-json\/wp\/v2\/elemenfolio\/6865\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/raaf-kommunikation.de\/en\/wp-json\/wp\/v2\/media\/8181"}],"wp:attachment":[{"href":"https:\/\/raaf-kommunikation.de\/en\/wp-json\/wp\/v2\/media?parent=6865"}],"wp:term":[{"taxonomy":"elemenfoliocategory","embeddable":true,"href":"https:\/\/raaf-kommunikation.de\/en\/wp-json\/wp\/v2\/elemenfoliocategory?post=6865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}