{"id":8039,"date":"2010-02-20T15:58:40","date_gmt":"2010-02-20T14:58:40","guid":{"rendered":"https:\/\/raaf-kommunikation.de\/?post_type=elemenfolio&#038;p=8039"},"modified":"2025-04-07T14:33:02","modified_gmt":"2025-04-07T12:33:02","slug":"mailing-halbe-sachen","status":"publish","type":"elemenfolio","link":"https:\/\/raaf-kommunikation.de\/en\/portfolio\/mailing-halbe-sachen\/","title":{"rendered":"Mailing half things"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8039\" class=\"elementor elementor-8039\" data-elementor-post-type=\"elemenfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-251cd8b5 e-flex e-con-boxed e-con e-parent\" data-id=\"251cd8b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73054101 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"73054101\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Mailing Halbe Sachen<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56ed0fcd uael-ins-normal elementor-widget elementor-widget-uael-image-gallery\" data-id=\"56ed0fcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:1,&quot;slides_to_show_mobile&quot;:1,&quot;slides_to_show_tablet&quot;:1,&quot;slides_to_scroll&quot;:1,&quot;slides_to_scroll_tablet&quot;:1,&quot;slides_to_scroll_mobile&quot;:1,&quot;column_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;column_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;column_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;column_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"uael-image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"uael-gallery-parent uael-caption- uael-gallery-unjustified\"><div data-image_carousel=\"{&quot;slidesToShow&quot;:1,&quot;slidesToScroll&quot;:1,&quot;autoplaySpeed&quot;:5000,&quot;autoplay&quot;:true,&quot;infinite&quot;:true,&quot;pauseOnHover&quot;:true,&quot;speed&quot;:500,&quot;arrows&quot;:false,&quot;dots&quot;:true,&quot;rtl&quot;:false,&quot;responsive&quot;:[{&quot;breakpoint&quot;:1024,&quot;settings&quot;:{&quot;slidesToShow&quot;:1,&quot;slidesToScroll&quot;:1}},{&quot;breakpoint&quot;:767,&quot;settings&quot;:{&quot;slidesToShow&quot;:1,&quot;slidesToScroll&quot;:1}}]}\" class=\"uael-img-gallery-wrap uael-img-carousel-wrap uael-nav-dots uael-image-lightbox-wrap\" data-filter-default=\"All\" data-lightbox_actions=\"[&quot;close&quot;]\" data-lightbox-gallery-loop=\"1\"><div class=\"uael-grid-item  uael-img-gallery-item-1\"><div class=\"uael-grid-item-content\"><a class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\" data-fancybox=\"uael-gallery\" href=\"https:\/\/raaf-kommunikation.de\/wp-content\/uploads\/2025\/01\/Ford-Halbe-Sachen-nur-HG.jpg\" data-elementor-open-lightbox=\"no\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img loading=\"lazy\" decoding=\"async\" width=\"684\" height=\"556\" src=\"https:\/\/raaf-kommunikation.de\/wp-content\/uploads\/2025\/01\/Ford-Halbe-Sachen-nur-HG.jpg\" class=\"attachment-medium_large size-medium_large wp-image-4207\" alt=\"Ford-Mailing \u2013 Halbe Sachen\" srcset=\"https:\/\/raaf-kommunikation.de\/wp-content\/uploads\/2025\/01\/Ford-Halbe-Sachen-nur-HG.jpg 684w, https:\/\/raaf-kommunikation.de\/wp-content\/uploads\/2025\/01\/Ford-Halbe-Sachen-nur-HG-15x12.jpg 15w\" sizes=\"auto, (max-width: 684px) 100vw, 684px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/a><\/div><\/div><div class=\"uael-grid-item  uael-img-gallery-item-2\"><div class=\"uael-grid-item-content\"><a class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\" data-fancybox=\"uael-gallery\" href=\"https:\/\/raaf-kommunikation.de\/wp-content\/uploads\/2025\/02\/Slide_rdhtext_ford-halbesachen.jpg\" data-elementor-open-lightbox=\"no\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"300\" src=\"https:\/\/raaf-kommunikation.de\/wp-content\/uploads\/2025\/02\/Slide_rdhtext_ford-halbesachen-768x300.jpg\" class=\"attachment-medium_large size-medium_large wp-image-6674\" alt=\"\" srcset=\"https:\/\/raaf-kommunikation.de\/wp-content\/uploads\/2025\/02\/Slide_rdhtext_ford-halbesachen-768x300.jpg 768w, https:\/\/raaf-kommunikation.de\/wp-content\/uploads\/2025\/02\/Slide_rdhtext_ford-halbesachen-720x281.jpg 720w, https:\/\/raaf-kommunikation.de\/wp-content\/uploads\/2025\/02\/Slide_rdhtext_ford-halbesachen-18x7.jpg 18w, https:\/\/raaf-kommunikation.de\/wp-content\/uploads\/2025\/02\/Slide_rdhtext_ford-halbesachen.jpg 940w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/a><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-516e853f e-con-full e-flex e-con e-child\" data-id=\"516e853f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d8a1007 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"3d8a1007\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8222;Keine halben Sachen&#8220;. Das kennt jeder, und jeder versucht sich daran zu halten. Um so mehr Aufmerksamkeit erzeugten wir w\u00e4hrend meiner Festanstellung bei Wunderman mit diesem Mailing f\u00fcr die Ford Werke K\u00f6ln.<\/p><p>Um zu verdeutlichen, dass Ford die Leasingrate f\u00fcr Wartung und Verschlei\u00df um 50 % reduziert, haben wir ganz bewusst eine halbe Sache gemacht, n\u00e4mlich ein augenscheinlich in der Mitte zerrissenes Mailing verschickt. Eine aufmerksamkeitsstarke Idee, f\u00fcr die ich mir ruhigen Gewissens auf die Schulter klopfen darf.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5788f262 elementor-widget elementor-widget-text-editor\" data-id=\"5788f262\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Kunde:<\/strong> Ford Werke, K\u00f6ln<br \/><strong>Agentur:<\/strong> Wunderman, K\u00f6ln<br \/><strong>Jahr:<\/strong> 2007-2010<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-84e86e4 e-flex e-con-boxed e-con e-parent\" data-id=\"84e86e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d5f9ce elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0d5f9ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/raaf-kommunikation.de\/arbeitsbeispiele#werkschau\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-arrow-alt-circle-left\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M8 256c0 137 111 248 248 248s248-111 248-248S393 8 256 8 8 119 8 256zm448 0c0 110.5-89.5 200-200 200S56 366.5 56 256 145.5 56 256 56s200 89.5 200 200zm-72-20v40c0 6.6-5.4 12-12 12H256v67c0 10.7-12.9 16-20.5 8.5l-99-99c-4.7-4.7-4.7-12.3 0-17l99-99c7.6-7.6 20.5-2.2 20.5 8.5v67h116c6.6 0 12 5.4 12 12z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Zur\u00fcck<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":8149,"template":"","elemenfoliocategory":[327],"class_list":["post-8039","elemenfolio","type-elemenfolio","status-publish","has-post-thumbnail","hentry","elemenfoliocategory-konzept-text"],"_links":{"self":[{"href":"https:\/\/raaf-kommunikation.de\/en\/wp-json\/wp\/v2\/elemenfolio\/8039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/raaf-kommunikation.de\/en\/wp-json\/wp\/v2\/elemenfolio"}],"about":[{"href":"https:\/\/raaf-kommunikation.de\/en\/wp-json\/wp\/v2\/types\/elemenfolio"}],"version-history":[{"count":0,"href":"https:\/\/raaf-kommunikation.de\/en\/wp-json\/wp\/v2\/elemenfolio\/8039\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/raaf-kommunikation.de\/en\/wp-json\/wp\/v2\/media\/8149"}],"wp:attachment":[{"href":"https:\/\/raaf-kommunikation.de\/en\/wp-json\/wp\/v2\/media?parent=8039"}],"wp:term":[{"taxonomy":"elemenfoliocategory","embeddable":true,"href":"https:\/\/raaf-kommunikation.de\/en\/wp-json\/wp\/v2\/elemenfoliocategory?post=8039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}