{"id":8044,"date":"2010-02-20T16:00:52","date_gmt":"2010-02-20T15:00:52","guid":{"rendered":"https:\/\/raaf-kommunikation.de\/?post_type=elemenfolio&#038;p=8044"},"modified":"2025-02-24T16:35:37","modified_gmt":"2025-02-24T15:35:37","slug":"mailing-testfahrt","status":"publish","type":"elemenfolio","link":"https:\/\/raaf-kommunikation.de\/en\/portfolio\/mailing-testfahrt\/","title":{"rendered":"Mailing test drive"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8044\" class=\"elementor elementor-8044\" data-elementor-post-type=\"elemenfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-251cd8b5 e-flex e-con-boxed e-con e-parent\" data-id=\"251cd8b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73054101 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"73054101\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Mailing Testfahrt<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56ed0fcd uael-ins-normal elementor-widget elementor-widget-uael-image-gallery\" data-id=\"56ed0fcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:1,&quot;slides_to_show_mobile&quot;:1,&quot;slides_to_show_tablet&quot;:1,&quot;slides_to_scroll&quot;:1,&quot;slides_to_scroll_tablet&quot;:1,&quot;slides_to_scroll_mobile&quot;:1,&quot;column_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;column_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;column_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;column_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"uael-image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"uael-gallery-parent uael-caption- uael-gallery-unjustified\"><div data-image_carousel=\"{&quot;slidesToShow&quot;:1,&quot;slidesToScroll&quot;:1,&quot;autoplaySpeed&quot;:5000,&quot;autoplay&quot;:true,&quot;infinite&quot;:true,&quot;pauseOnHover&quot;:true,&quot;speed&quot;:500,&quot;arrows&quot;:false,&quot;dots&quot;:true,&quot;rtl&quot;:false,&quot;responsive&quot;:[{&quot;breakpoint&quot;:1024,&quot;settings&quot;:{&quot;slidesToShow&quot;:1,&quot;slidesToScroll&quot;:1}},{&quot;breakpoint&quot;:767,&quot;settings&quot;:{&quot;slidesToShow&quot;:1,&quot;slidesToScroll&quot;:1}}]}\" class=\"uael-img-gallery-wrap uael-img-carousel-wrap uael-nav-dots uael-image-lightbox-wrap\" data-filter-default=\"All\" data-lightbox_actions=\"[&quot;close&quot;]\" data-lightbox-gallery-loop=\"1\"><div class=\"uael-grid-item  uael-img-gallery-item-1\"><div class=\"uael-grid-item-content\"><a class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\" data-fancybox=\"uael-gallery\" href=\"https:\/\/raaf-kommunikation.de\/wp-content\/uploads\/2025\/02\/Slide_rdhtext_ford-testfahrt_1.jpg\" data-elementor-open-lightbox=\"no\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"300\" src=\"https:\/\/raaf-kommunikation.de\/wp-content\/uploads\/2025\/02\/Slide_rdhtext_ford-testfahrt_1-768x300.jpg\" class=\"attachment-medium_large size-medium_large wp-image-6675\" alt=\"\" srcset=\"https:\/\/raaf-kommunikation.de\/wp-content\/uploads\/2025\/02\/Slide_rdhtext_ford-testfahrt_1-768x300.jpg 768w, https:\/\/raaf-kommunikation.de\/wp-content\/uploads\/2025\/02\/Slide_rdhtext_ford-testfahrt_1-720x281.jpg 720w, https:\/\/raaf-kommunikation.de\/wp-content\/uploads\/2025\/02\/Slide_rdhtext_ford-testfahrt_1-18x7.jpg 18w, https:\/\/raaf-kommunikation.de\/wp-content\/uploads\/2025\/02\/Slide_rdhtext_ford-testfahrt_1.jpg 940w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/a><\/div><\/div><div class=\"uael-grid-item  uael-img-gallery-item-2\"><div class=\"uael-grid-item-content\"><a class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\" data-fancybox=\"uael-gallery\" href=\"https:\/\/raaf-kommunikation.de\/wp-content\/uploads\/2025\/02\/Slide_rdhtext_ford-testfahrt_2.jpg\" data-elementor-open-lightbox=\"no\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"300\" src=\"https:\/\/raaf-kommunikation.de\/wp-content\/uploads\/2025\/02\/Slide_rdhtext_ford-testfahrt_2-768x300.jpg\" class=\"attachment-medium_large size-medium_large wp-image-6676\" alt=\"\" srcset=\"https:\/\/raaf-kommunikation.de\/wp-content\/uploads\/2025\/02\/Slide_rdhtext_ford-testfahrt_2-768x300.jpg 768w, https:\/\/raaf-kommunikation.de\/wp-content\/uploads\/2025\/02\/Slide_rdhtext_ford-testfahrt_2-720x281.jpg 720w, https:\/\/raaf-kommunikation.de\/wp-content\/uploads\/2025\/02\/Slide_rdhtext_ford-testfahrt_2-18x7.jpg 18w, https:\/\/raaf-kommunikation.de\/wp-content\/uploads\/2025\/02\/Slide_rdhtext_ford-testfahrt_2.jpg 940w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/a><\/div><\/div><div class=\"uael-grid-item  uael-img-gallery-item-3\"><div class=\"uael-grid-item-content\"><a class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\" data-fancybox=\"uael-gallery\" href=\"https:\/\/raaf-kommunikation.de\/wp-content\/uploads\/2025\/02\/Slide_rdhtext_ford-testfahrt_3.jpg\" data-elementor-open-lightbox=\"no\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"300\" src=\"https:\/\/raaf-kommunikation.de\/wp-content\/uploads\/2025\/02\/Slide_rdhtext_ford-testfahrt_3-768x300.jpg\" class=\"attachment-medium_large size-medium_large wp-image-6677\" alt=\"\" srcset=\"https:\/\/raaf-kommunikation.de\/wp-content\/uploads\/2025\/02\/Slide_rdhtext_ford-testfahrt_3-768x300.jpg 768w, https:\/\/raaf-kommunikation.de\/wp-content\/uploads\/2025\/02\/Slide_rdhtext_ford-testfahrt_3-720x281.jpg 720w, https:\/\/raaf-kommunikation.de\/wp-content\/uploads\/2025\/02\/Slide_rdhtext_ford-testfahrt_3-18x7.jpg 18w, https:\/\/raaf-kommunikation.de\/wp-content\/uploads\/2025\/02\/Slide_rdhtext_ford-testfahrt_3.jpg 940w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/a><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-516e853f e-con-full e-flex e-con e-child\" data-id=\"516e853f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d8a1007 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"3d8a1007\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Eines Tages landete in den heiligen Hallen von Wunderman ein Wei\u00dfmuster mit einem faszinierenden Schiebemechanismus, mit dem zu dieser Zeit allerdings niemand etwas anfangen konnte. Als dann aber von den Ford Werken K\u00f6ln der Auftrag kam, ein Mailing f\u00fcr mehrt\u00e4gige Testfahrten zu entwickeln, machte es bei mir ganz schnell &#8222;Klick&#8220;.<\/p><p>Heraus kam ein Mailing, bei dem\u00a0Gewerbetreibende ihre Testfahrt gleich nach Erhalt des Mailings schon einmal in Form einer Analogie verl\u00e4ngern konnten. Der Mechanismus des Mailings unterst\u00fctzte also optimal seine inhaltliche Botschaft.<\/p><p>Wohl auch ein Grund, warum dieses Mailing mit dem Deutschen Dialogmarketing-Preis 2009 ausgezeichnet wurde.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5788f262 elementor-widget elementor-widget-text-editor\" data-id=\"5788f262\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Kunde:<\/strong> Ford Werke, K\u00f6ln<br \/><strong>Agentur:<\/strong> Wunderman, K\u00f6ln<br \/><strong>Jahr:<\/strong> 2007-2010<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-91cb4d4 e-flex e-con-boxed e-con e-parent\" data-id=\"91cb4d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a1dc0a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4a1dc0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/raaf-kommunikation.de\/arbeitsbeispiele#werkschau\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-arrow-alt-circle-left\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M8 256c0 137 111 248 248 248s248-111 248-248S393 8 256 8 8 119 8 256zm448 0c0 110.5-89.5 200-200 200S56 366.5 56 256 145.5 56 256 56s200 89.5 200 200zm-72-20v40c0 6.6-5.4 12-12 12H256v67c0 10.7-12.9 16-20.5 8.5l-99-99c-4.7-4.7-4.7-12.3 0-17l99-99c7.6-7.6 20.5-2.2 20.5 8.5v67h116c6.6 0 12 5.4 12 12z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Zur\u00fcck<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":8150,"template":"","elemenfoliocategory":[327],"class_list":["post-8044","elemenfolio","type-elemenfolio","status-publish","has-post-thumbnail","hentry","elemenfoliocategory-konzept-text"],"_links":{"self":[{"href":"https:\/\/raaf-kommunikation.de\/en\/wp-json\/wp\/v2\/elemenfolio\/8044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/raaf-kommunikation.de\/en\/wp-json\/wp\/v2\/elemenfolio"}],"about":[{"href":"https:\/\/raaf-kommunikation.de\/en\/wp-json\/wp\/v2\/types\/elemenfolio"}],"version-history":[{"count":0,"href":"https:\/\/raaf-kommunikation.de\/en\/wp-json\/wp\/v2\/elemenfolio\/8044\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/raaf-kommunikation.de\/en\/wp-json\/wp\/v2\/media\/8150"}],"wp:attachment":[{"href":"https:\/\/raaf-kommunikation.de\/en\/wp-json\/wp\/v2\/media?parent=8044"}],"wp:term":[{"taxonomy":"elemenfoliocategory","embeddable":true,"href":"https:\/\/raaf-kommunikation.de\/en\/wp-json\/wp\/v2\/elemenfoliocategory?post=8044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}