Frank Roebers
| Co-Managing Director of einsnulleins GmbH and Chairman of the Executive Board of SYNAXON AG until 31 December 2024 |
I got to know Ralf Raaf, who was still called Hildebrand at the time, in 2020 and got on very well with him straight away. He had been recommended to me by Axel von Hagen (von Hagen Design, trade fair construction) when I was looking for a capable copywriter to create a new corporate culture for einsnulleins GmbH.
As the coronavirus pandemic had just broken out, all coordination took place online via video call, of course, and it worked perfectly. I brought Ralf together with the marketing team, which was led by Carina Glöckner at the time, and was always informed about the latest developments and involved in the key decisions, as it was my personal "baby" that was being launched.
As a copywriter and idea generator, Ralf contributed a lot to the core of the whole thing - from the claim to the formulation of the corporate philosophy. He also provided the team with fresh, SEO-compliant texts for the new website - as well as for our social media channels.
My main concern was to stand out in the linguistically monotonous and usually difficult to understand environment of IT marketing with a clear, fresh and, above all, understandable presentation for the target group - mostly medium-sized companies and managers without an IT background. Everything should be as clear and simple as possible to break down barriers - even the service contract. Completely without the typical technical jargon and English gobbledygook, and Ralf did an excellent job.
Overall, I was very satisfied with his work and can only recommend him.
Frank Roebers
Owner and managing director of einsnulleins Detmold
Frank was born in Bünde in 1967, was a regular soldier in the German Air Force and is currently a lieutenant colonel in the reserves. He has a degree in law, a private pilot's licence, a Six Sigma Black Belt and is a lecturer at the German Armed Forces Command and Staff College in Hamburg and deputy chairman of the service provider committee at the Bielefeld Chamber of Industry and Commerce.
He is also a keen amateur musician - from bass player in a punk rock band to classical pianist.
Particularly interesting: you can book Frank for lectures. He donates the fees to organisations in the fields of culture, education, development aid and animal welfare.
His business-orientated topics are always up-to-date, and of course he presents them in such a way that something really sticks. Absolutely recommendable!
