Gregor Beckmann

The collaboration with Ralf Raaf began in 2000 with the major task of modernising the somewhat outdated amtra logo and creating a new, fresh corporate design for amtra Aquaristik GmbH's entire communication - especially for the numerous packaging and POS presence. He developed an extremely flexible design that could be seamlessly transferred to a wide variety of packaging types, as well as a consistent colour coding for a better overview at the POS, including the appropriate tools.

This was complemented by a creative and fresh trade advertising campaign and a website, which we updated together on a monthly basis and which offered a whole range of interesting information and additional benefits for the target group.

We also designed a catalogue in DIN A4 format and additional flyers in DIN long format to address user groups. In addition to the appealing design of these media, an aquarium encyclopaedia provided a nice additional benefit.

Overall, I found working with Ralf Raaf very pleasant thanks to his uncomplicated manner and was always able to rely on his flexibility, expertise and wealth of ideas. A real partner who offered solutions instead of discussing them. And all from a single source. That was exactly what I needed. What can I say: I can absolutely recommend him.