Tag Cloud Konzeption & Text - raaf kommunikation

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B-2-B flyer for CASE construction machinery

CASE excavators are also available in special versions for use in scrap yards. And it's best to speak plainly with people who are used to working hard every day.

Agency: B.W. advertising agency, Düsseldorf

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Cover page of the Pioneer Caravan catalogue spring 2025

In contrast to the main car hi-fi catalogue, which is produced centrally in Belgium and which I only translate, the Pioneer Caravan catalogue is produced entirely by me and always includes photos from my own shoots - both product and atmospheric images.

Agency: raaf/kommunikation, Reichshof

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B-2-B-Mailing for FORD

Nobody wants half measures - especially not when it comes to cars. OR?

If it's about halving the rate for maintenance and wear and tear, then it probably is. So I had the idea of really doing half a thing: A mailing whose right half was simply missing. It won us the "German Dialogue Marketing Award" in 2009.

Agency: Wunderman, Cologne

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Website for the startup theXposhop

Planning an exhibition stand yourself on a PC, notebook and/or tablet, commissioning it and then simply travelling there and getting started. That was the ingenious idea that would have revolutionised the trade fair market. Very complex behind the scenes, but very simple for the user. And clearly implemented by me.

Agency: rdh-kommunikation, Reichshof

ANzeige für Frankenheim Alt – Gezapft noch besser als gedruckt

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Public advert for Frankenheim Alt

Here you can see one of several motifs I created for the campaign for the Frankenheim brewery in Düsseldorf/Neuss.

Agency: B.W. advertising agency, Düsseldorf

Anzeige für SUZUKI Motorräder – Der Neid-Rider

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Public advert for SUZUKI motorbikes

Here you can see one of several ad motifs from the nineties for SUZUKI motorbikes, for which I was responsible as a copywriter for several years - for a while even as a customer consultant.
My texts had so much petrol in them that I started riding motorbikes myself back then and am still loyal to the brand today. still loyal to the brand today. 😉

Agency: B.W. advertising agency, Düsseldorf

Anzeige für Frankenheim Alt – Tja, wenn man mal 'ne Sekunde wegguckt

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Public advert for Frankenheim Alt

Here you can see one of several motifs I created for the campaign for the Frankenheim brewery in Düsseldorf/Neuss.
Here I wanted to break away from the typical style of beer advertising with full glasses and a perfect head of foam and created a motif idea with an EMPTY glass. Because that's what it looks like when it tastes good!

Agency: B.W. advertising agency, Düsseldorf

ANzeige für den Verband der Privaten Krankenversicherung PKV – Das wird aber teuer, sagte der Zahnazrt

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Public advert for the Association of Private Health Insurers (PKV)

Here you can see one of several motifs from the very well-known ad campaign for PKV in the early nineties.
I was sitting over a pile of photo agency catalogues as a newly qualified junior copywriter when this photo caught my eye.
I immediately thought of very, very bad teeth ...

Agency: Dr Hebestreit & Partner, Düsseldorf

Anzeige für SUZUKI Motorräder – Wer braucht schon einen Weg, wenn es ein Ziel gibt

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Public advert for SUZUKI motorbikes

Anzeige für SUZUKI Motorräder – Scooting Star

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Public advert for SUZUKI motorbikes

Ihr Texter: Text, Konzept, Übersetzung & Lektorat

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Ihr Texter: Text, Konzept, Übersetzung & Lektorat

Do you want inspiring ideas?

Just ask me.

Industries

Konzept, Text und Ideen für überzeugendes Marketing.

Sie wollen einfach bessere Medien? Request my callback now:

Sie wollen einfach bessere Medien?
Request my callback now: