amtra Packshots

The product photos and packshots for Amtra Aquaristik GmbH were also created at rdh|kommunikation as part of the overall support.

For the product photos, it was important that the various products on the packs were depicted true to the original, and for the pack shots that all packs in the catalogue and on the Internet were depicted in exactly the same style.

This was achieved by using exactly the same shooting conditions and then cropping the packs against a uniform background.