Mailing fan mail
This mailing, which was created during my permanent position at Wunderman GmbH, turned fleet managers in companies into absolute superstars.
The fleet decision-makers received fan mail from their company car drivers, who praised the new Ford Mondeo in many different ways and thanked their fleet manager personally.
Customer: Ford plants, Cologne
Agency: Wunderman, Cologne
Year: 2007-2010


