Mailing fan mail

This mailing, which was created during my permanent position at Wunderman GmbH, turned fleet managers in companies into absolute superstars.

The fleet decision-makers received fan mail from their company car drivers, who praised the new Ford Mondeo in many different ways and thanked their fleet manager personally.

Customer: Ford plants, Cologne
Agency: Wunderman, Cologne
Year: 2007-2010

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