Mailing half things

"No half measures". Everyone knows that, and everyone tries to stick to it. We generated all the more attention during my permanent position at Wunderman with this mailing for Ford Werke Köln.

To make it clear that Ford is reducing the leasing instalment for maintenance and wear and tear by 50 %, we deliberately did things by halves, namely by sending out a mailing that was apparently torn in half. An attention-grabbing idea for which I can pat myself on the back with a clear conscience.