B2B mailing with mug

As part of my permanent position at Wunderman GmbH, I developed this mailing for Jacobs Professional in favour of sustainably grown coffee.

My idea was to give the decision-makers in companies the responsibility for sustainable coffee cultivation symbolically and physically in their own hands - in the form of an attractive porcelain cup.

I also came up with the idea of designing the actual mailing in the form of packaging for the cup. It has to be said.