Mailing test drive

One day, a white sample with a fascinating sliding mechanism landed in the hallowed halls of Wunderman, but at the time nobody knew what to do with it. But when the Ford works in Cologne commissioned me to develop a mailing for test drives lasting several days, it quickly clicked for me.

The result was a mailing in which traders were able to extend their test drive immediately after receiving the mailing in the form of an analogy. The mechanism of the mailing therefore optimally supported its message.

This is probably one of the reasons why this mailing was awarded the German Dialogue Marketing Prize 2009.