Student campaign to recruit trainees

As a family business and one of the top ten bookbinderies in Germany, the Schaumann bookbindery is very interested in getting schoolchildren interested in bookbinding and recruiting them as trainees, who are usually taken on as junior staff.

Against this background, a small campaign was created with advertising materials such as an information brochure for pupils, a poster for display at schools in Darmstadt and a roll-up for use at contact fairs. The campaign is also being rolled out on online portals.