Ulrike Vettermann

We - my husband Reiner and I – got to know Ralf Raaf through our booth builder Axel von Hagen – that was in 2001, when we initially wanted an image brochure that would clearly set us apart from the competition.

Ralf solved this with a coherent concept and realised the entire brochure – photos, text, typesetting, artwork – exactly as we had imagined. (Later there was even a hundred-page book version, which was even better).

What we particularly liked right from the start was Ralf's "writing", which was exactly how we saw ourselves as a company and entrepreneurial couple. He understood us straight away and communicated our philosophy - the feeling - well in all our advertising media, and I think that's basically the core of a good agency relationship. And it has remained that way to this day.

Speaking of agency relationships: with his many skills, Ralf has effectively replaced a complete advertising agency for us, without showing any recognisable weaknesses in any one area. He has mainly created a large number of print media for us, but has also largely taken care of our website, as well as creating, designing and sending emails to our large customer base.

In addition, in the 24 years that Ralf has worked for us – with one long interruption – there has only been one case in which a project has failed due to time pressure, and that was the result of health problems, which fortunately have long since been resolved.

I would definitely recommend Ralf Raaf to anyone who wants a good listener with flair and good ideas – and the ability to realise them to a high standard. We also appreciate his flexibility, the generally short response times and, of course, the uncomplicated co-operation at eye level. All in all, a wonderful overall package for SMEs like us.